IM SORRY FOR MY SKIN

I’m Sorry for My Skin: strengthening skin’s resilience to modern life challenges

“”I’m Sorry for My Skin”” is an innovative K-Beauty brand, distinguished by a philosophy based on a comprehensive analysis of modern lifestyle and its impact on skin condition. It recognizes that daily rituals, such as coffee consumption, sweets, alcohol, or tobacco, while providing temporary relief in overcoming daily challenges, also act as skin aggressors, promoting oxidative stress and causing imbalance. Instead of demanding a complete abandonment of these lifestyle elements, which are inseparable for many, the brand offers effective solutions designed to protect the skin and restore its natural balance, thereby effectively neutralizing the tension caused by daily environmental and lifestyle factors.Founded in 2015 by the “”Ultru”” company, “”I’m Sorry for My Skin”” quickly gained recognition in the K-Beauty market, especially after the introduction of its exclusive masks. Since its inception, the development of all products has been based on strict hypoallergenic principles, ensuring high tolerance and effectiveness even for extremely sensitive skin. This impeccable commitment to ingredient safety and formula mildness has not only spurred the rapid growth of the brand but also earned numerous awards both in Korea and the international beauty industry, solidifying “”I’m Sorry for My Skin””‘s position as a reliable and innovative leader in skincare.

Product development strategy and innovations

“”I’m Sorry for My Skin””‘s product development strategy specifically addresses the problems of irritated and tired skin, arising from modern lifestyle factors such as caffeine, alcohol, refined sugar, and oxidative stress caused by environmental aggressors. In response to these challenges, the brand’s experts have developed specialized skincare formulas, integrating innovative technological systems. Among them, three main ones stand out:

• Moisturizing wrapping system (Moisture-enveloping system) forms a protective moisture barrier, ensuring long-lasting skin hydration for up to 120 hours.
• Skin stress care system (Skin stress care system) purposefully identifies and neutralizes the sources of skin problems, improving its resistance to harmful external factors.
• Desert blend system (Desert blend system) utilizes the adaptive mechanisms of plants capable of surviving in extreme desert conditions, guaranteeing exceptional moisture retention and preservation capabilities even in the driest environments.

All “”I’m Sorry for My Skin”” products are 100% manufactured in South Korea, which ensures strict quality control and compliance with the highest cosmetic innovation standards.

pH5.5 jelly mask – main product line

One of the most recognized “”I’m Sorry for My Skin”” product lines is the “”pH5.5 Jelly Mask”” facial masks. They are distinguished by an optimal pH level of 5.5, identical to the acidic mantle of healthy skin’s surface, which is vitally important for maintaining the stability of the skin’s protective barrier and microbiome. Although weakly acidic products are often associated with a lighter texture and potentially less hydration, “”I’m Sorry for My Skin”” has developed jelly essence formulas, enriched with “”Centegreen”” water (known for its calming and moisturizing properties). This unique combination effectively neutralizes the sensation of dryness and ensures deep and long-lasting skin hydration, refuting common perceptions.Here are a few examples from the “”pH5.5 Jelly Mask”” line:

• “”pH5.5 Jelly Mask – Moisture”” – intensely moisturizes dry, dehydrated skin, helping to restore optimal hydrolipid balance and bringing back skin’s elasticity and natural radiance.
• “”pH5.5 Jelly Mask – Soothing”” – enriched with calming ingredients such as Calamine, Madecassoside, and Panthenol (provitamin B5), possesses strong anti-inflammatory properties. It effectively reduces redness and discomfort in sensitive and irritated skin.
• “”pH5.5 Jelly Mask – Purify”” – designed to effectively detoxify the skin and cleanse clogged pores. Its advanced formula helps remove dead skin cells, refreshes the skin’s surface after makeup, and forms a protective barrier against environmental pollutants and free radicals.

In summary, “”I’m Sorry for My Skin”” products, developed based on scientifically proven solutions, effectively restore skin balance, strengthen its natural protective functions, and bring back a healthy, radiant appearance, even when constantly facing skin stress factors caused by modern life.