ETUDE My Lash Serum – a clear biotin gel for lash care
ETUDE My Lash Serum is a lightweight lash serum designed for daily care and to help maintain a neater, stronger-looking appearance. It is not a volumizing mascara or an intensive growth-promising concentrate, but a clear gel formula that coats the lashes in a thin conditioning layer. The product stands out for its simple, practical format: the serum comes in a transparent 9 g tube and is applied with a classic mascara wand.
A lightweight formula focused on lash condition
The idea behind this serum is based not on a complex patented blend, but on a streamlined care formula. Glycerin and butylene glycol help retain moisture and form the base, while biotin, green tea leaf water, ginger root extract, and tocopherol complement it with conditioning ingredients. The formula contains fifteen ingredients in total—a rare example of a lash care product that clearly opts for a short, gel-based composition rather than an oily feel.
- Biotin focus: Biotin complements the formula’s lash-care approach and helps maintain a well-groomed, more supple-looking appearance.
- Moisturizing base: Glycerin and butylene glycol help reduce the feeling of dryness, making the product feel more like a lightweight conditioner than a sticky fixative.
- Botanical additions: Green tea leaf water, ginger root extract, and vitamin E provide the formula with an additional layer of care.
At first, ETUDE My Lash Serum feels like a clear, gently thick gel that the wand easily coats from root to tip. It settles quickly, does not leave a greasy shine, and should not cause the lashes to stick together, making it a natural addition to an evening care routine. It will appeal most to those looking for a simple serum that cares for the appearance of their lashes without a dramatic cosmetic effect.
Usage
Apply ETUDE My Lash Serum to clean, dry eyelashes with the brush from roots to tips, avoiding contact with eyes; use once or twice a day – in the morning and/or in the evening before bed, before applying makeup or after cleansing, leave the serum to fully absorb, do not rinse off, and for best results, use regularly every day.
Ingredients
Water, Glyceryl Polymethacrylate, Butylene Glycol, Glycerin, 1-2-Hexanediol, Lithium Magnesium Sodium Silicate (Nano), Ammonium Acryloyldimethyltaurate/VP Copolymer, Caprylyl Glycol, Disodium EDTA, Ethylhexylglycerin, Alcohol, Camellia Sinensis Leaf Water, Zingiber Officinale (Ginger) Root Extract, Biotin, Tocopherol
The manufacturer is responsible for the product’s ingredients. Due to possible changes, we always recommend checking the ingredient list directly on the packaging.
The brand’s assortment includes a wide palette of ETUDE products, covering both decorative cosmetics and skincare products. ETUDE is especially renowned for its innovative textures and wide range of colors. For example, the long-lasting and comfortable Fixing Tint lipsticks have become favorites for many due to their durability and rich shades. The versatile Play Color Eyes eyeshadow palettes offer harmoniously matched shades for creating various looks. In skincare, the SoonJung line stands out, created specifically to soothe sensitive, irritated skin and strengthen its protective barrier using a minimal amount of carefully selected ingredients.
ETUDE’s commitments to consumers are reflected in these principles:
Trust in the ETUDE brand arises from its consistent commitment to quality, innovation, and creating joy through beauty products. It is a reliable choice for those seeking effective, modern, and inspiring cosmetic and skincare solutions. By choosing ETUDE, you are selecting not just cosmetics, but a trusted partner on your daily beauty journey, full of discoveries and pleasant moments. 
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