BEAUTY OF JOSEON Glow Deep Serum Rice and Alpha–Arbutin – Illuminating Serum With Rice Extract And Arbutin

BEAUTY OF JOSEON Glow Deep Serum Rice and Alpha–Arbutin – rice water serum for a brighter-looking complexion

BEAUTY OF JOSEON Glow Deep Serum Rice and Alpha–Arbutin is a lightweight facial serum designed to care for dull, uneven-looking skin and the appearance of dark spots. Its concept is rooted in the beauty traditions of the Joseon era, when rice water was used to care for the appearance of the skin, while the formula is enhanced with a modern brightening ingredient – alpha-arbutin. This is not a product that simply masks the appearance of glow, but a hydrating serum designed to gradually support a more even-looking complexion and a healthier-looking radiance.

Rice water tradition meets targeted dark spot care

What makes this serum distinctive is that rice bran water forms the base of the formula rather than serving as merely a decorative botanical addition. It is complemented by alpha-arbutin, allowing the product to focus on both the feel of hydration and the care of dullness and the appearance of dark spots. The formula has a clear focus: instead of several aggressive active ingredients, it combines the comfort of rice water with a gentler brightening approach. For this reason, the serum feels more like an everyday step for maintaining the skin’s appearance than an intensive corrective treatment.

• Rice bran water: the brand associates it with hydration and a dewy-skin effect; rice water also naturally contains amino acids and minerals.
• Alpha-arbutin: the key targeted-care ingredient, helping to care for uneven-looking skin tone and the appearance of dark spots.
• Niacinamide and panthenol: complement the brightening focus with properties that support skin comfort, while, together with glycerin, trehalose, and glucose derivatives, helping to reduce the feeling of dryness.

The serum has a lightweight, thin, and smooth texture that spreads easily, absorbs quickly, and does not leave a heavy or greasy film. Once absorbed, it leaves a subtly dewy, non-shiny finish, fitting naturally into a routine between watery products and moisturizer. It will particularly appeal to those with different skin types who are looking not for intense activity, but for a gentle, rice-water-based serum to help maintain the appearance of brighter-looking skin.

Usage

After cleansing and toning your face, apply a few drops of BEAUTY OF JOSEON Glow Deep Serum Rice and Alpha–Arbutin onto your fingertips and gently massage it onto your skin, focusing on areas that need extra brightening and hydration; allow the serum to absorb fully before following up with your moisturizer and sunscreen in the morning or your night cream in the evening for optimal results.

Ingredients

Oryza Sativa (Rice) Bran Water, Aqua, Glycerin, Butylene Glycol, 1-2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Arginine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Disodium EDTA, Coptis Japonica Root Extract, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract

_{The manufacturer is responsible for the product’s ingredients. Due to possible changes, we always recommend checking the ingredient list directly on the packaging.}